I have a textbook for COMS 360 entitled Business and Professional Communication (DiSanza and Legge). The textbook defines an organizational crisis as “a major, unpredictable event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition, and reputation.” The chapter also defines crisis communication as “what the organization says to its employees, the media, the community, customers, suppliers, stockholders, and creditors during and after the crisis.”
There are five options an organization has when responding to an organizational crisis, according to DiSanza and Legge. They are:
1. Denial. “It didn’t happen.”
2. Evading responsibility. “We were forced to do it because of them.”
3. Reducing offensiveness. “It’s not a big deal.”
4. Corrective action. “We’ve paid back in full those affected and taken measures to prevent it in the future.”
5. Mortification. “We did wrong, and we apologize.” (The “most extreme” communication response”)
These are the ways I may respond when the crisis of my sin hits me. My heart takes one of those postures when I do “crisis communication” with myself and God.
1. I will simply deny that I have sinned
2. I will evade responsibility for the sin, deflecting it to something in my environment (“The woman you gave me…”)
3. I will try to downplay the sin (“Look at those guys. They’re the real people with the issues.”)
4. I will take corrective action. (Penitential actions.)
5. I will confess to God that I have sinned, accept responsibility and culpability, and beg his forgiveness. Mortification is an appropriate word for this, because it’s root means the process of rendering something dead.
Where I land on this scale of response corresponds to how bad I perceive the crisis to be. It is clear that those who perceive the mortal danger of their sin respond with mortification and accompanying corrective actions, whereas those who do not consider their sin to be a crisis respond in the other ways (possibly including some corrective actions).
Sin renders natural man in mortal danger. May God engender in us the awareness of our sin and the power to respond with the proper mortification of soul.